So many people today want to get involved with social media and harness its tremendous promotional power. You can’t just learn to use social media to promote your business like a master overnight, though. Yet, there are some things you can do that are easy and start yourself on the road to the success.
If you’re keeping a blog for social media purposes, you have to make sure that it’s kept as active as possible. When you have new information and your visitors are expecting new content, they will often come by to see what you have up. This is also the truth when people subscribe to other publications. Make sure you’re being consistent so that visitors will return.
Tie in all of the links you have in your social media sites together. For example, put links to your Twitter, Youtube and Facebook pages on your blog. Add in your blog, Facebook and URL to your Twitter profile. Linking all of your social media profiles together maximizes your revenue-generating potential by converting new customers.
Use incentives to encourage people to follow you through social media. Off them something that they cannot get from any other business. For instance, you could hold a contest. If not, offer an exclusive price reduction or coupon savings just for followers to enjoy. Additionally, make special announcements exclusively on your social sites.
Post new updates as often as possible. A lot of social media users expect frequent updates; if you don’t come through, you may lose a lot of people. Attempt updates at least three or four times a week.
Always give the visitors to your site a way to follow you on a social media site by subscribing. People use all kinds of social media sites daily. By letting them have quicker access using their favorite social media site, they will be able to access your posts more easily.
Sprinkle your tweets with the names of people you know to be influential in the field. Make sure you write their usernames behind the @ symbol. When the user sees that you have created a post, that person will be highly likely to respond or to repost your original post.
Have your blog posts show directly on your LinkedIn page thanks to the blog feed application. After your article is posted, it shows as updated on LinkedIn. This will save you a lot of time, and your exposure should be increased because you are advertising to your blog followers and LinkedIn friends simultaneously.
Measure your plan’s success. How many followers are you getting? How much activity is coming your way? In order to identify the most effective decisions you have come up with so far for developing better strategies, work to link the figures with your actions. If you aren’t keeping track of the results, you can’t possibly know what’s working and what’s not.
While these tips might not solve every social media marketing hurdle out there, they can prepare you to look forward and guide development of your strategy. These are the early days of social media and things change very rapidly. Create quality content and use all the available tools to help draw customers to your pages.