Tag: Market Reach


Business is a thing that many people dream of. By doing business we will be our own boss. but doing business is not as easy as given. There are many things that must be considered. With the development of technology, it also affects the type of business.First to open a business, you must have a shop and goods. People also have to visit your store directly. But now, without even having a store you can open a business and buyers can from all over the world.Online stores and offline stores have become a competition in the digital era as it is today. actually the advantage of having an online store is more than an offline store.

The place of sale

This is what most distinguishes between online stores and offline stores. For online shops, of course you do not need to rent a place. Even if you are at home, you can open an online business. You only need gadgets, internet networks and platforms to sell. Then you can immediately open an online business. The platform, can use Instagram, Facebook, Twitter and others.While the offline shop, you must have a shop or rent a place to sell. Means that you need even more capital. this is the advantage of online stores, little capital and no need to have a store to sell.

Market Reach

The advantage of having an online store is a wider market network. You can reach to the whole world. Whereas offline stores are only in certain places. Maybe it’s just around where you live. By opening an online store, you can get customers from America or Europe. Moreover, almost all countries in the world already have internet networks.For offline stores, maybe only on certain days you can get customers from other regions. But for everyday life maybe only from the closest person.

Practicality

Compared to offline stores, online stores are indeed more practical. You only need to create a website and then install the items that you will sell. While the offline store, you must arrange the store as well as possible. So that more people are interested in buying.In addition to the transaction process is also easier. You only need to wait for the transfer of money and send it. No need to give change or other complicated transaction problems. You also do not need to organize merchandise properly. because everyone only sees on social media that you use.

Sales Risk

Every sale has a risk. Whether it’s selling online or offline. But for selling online the risk is less than offline. Especially in selling online you can use a dropship system. So you don’t need to stock items. Only need to put up a photo and later if someone buys it. The supplier will send the goods to consumers on your behalf. so no need to worry about goods piling up a lot and not selling. While your offline shop should automatically stock a lot of goods. so that many people will come to your shop. the risk of unsold goods will be even greater. Especially if you sell food, you should be able to sell it well. The second type of business does have advantages and disadvantages of each. Staying adjusted to the capital you have. Many people do both. Have an offline store but also market it online. So that the benefits obtained are even greater.

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