Personal development businesses commit to helping individuals be the best they can. People in these businesses sell an opportunity, tools, and knowledge to enable clients to be a better version of themselves. You thus need a great copy. To choose a copywriter who can deliver good copy for your personal development business, use this guide.
Check out a copywriter’s website. You should look at the website of a potential copywriter and determine if he/she can be a fit for your needs. Look at how the copywriter presents himself/herself. Do you like her/his style of writing? Do you feel connected to him/her? You want to select a copywriter who is going to craft exceptional copy that describes your services in a way that engages. Creating content can be a lengthy process more so if you intend to have an enormous web with numerous pages or complex functionality. You need a copywriter you will enjoy working with or the process turns out difficult and stressful.
Request to look at a copywriter’s samples. Any copywriter ought to avail you with links to sites they have written. Are you pleased with the writing samples? Do you find the copy easy to read? Is it persuasive as well as engaging? Do you feel like taking action after reading it? You should read the words of the copywriter not just examining the sites based on their pictures and design. Also, ask if the copywriter is comfortable with writing personal development copy. It would be more advisable that you choose a copywriter who specializes in personal development as they are more likely to understand your target audience hence writing the right copy.
Ask for customer testimonials. Most copywriters post comments from their customers on their website. Even if you will only access positive feedback, the comments will give you a broader understanding of the copywriter’s strengths. Also, ask for references whom you should call or email in order to ask queries like how their experience was working with the copywriter, if the copywriter operates with a fixed quote, how appropriate the availed copy was, and more. This enables you to pick a copywriter you are sure will deliver.
Talk with a copywriter. You should not just depend on email. You need the added communication value which comes through voice. Most copywriters do not organize face-to-face meetings due to the time factor but a phone call will be great. During the call, determine if you feel like the copywriter is listening and understanding your needs. Does the copywriter ask relevant questions? Do you feel connected? Does the copywriter seem confident that she/he can do your work? Does he/she sound enthusiastic about your project? If the communication does not seem yielding, move on with your search.
Explain your project’s parameters. The best way of ensuring your needs are met is by stating them clearly or putting them into writing. Do not overburden your copywriter with unnecessary details but give her/him insights into the big picture so that they can know your objectives as well as how the copy they will produce will fit into your personal development organization marketing mix. Inform your copywriter the audience you are targeting, the vital points of emphasis, the call to action and your sales process.